Netflix - Ebru Originals

We created a launch campaign that is made entirely with one of the oldest Turkish art forms: Ebru. By bringing three most anticipated Netflix Original Shows and Ebru together, 100% handicraft unique art pieces were created with the help of contemporary artist Garip Ay.

Traditionally, Ebru is a static art form that takes place on paper. For our campaign, we’ve captured the making of process of the art and turned this static art into a performance art for digital media. Online videos, GIFs and typographical social media posts were created using Ebru to promote Netflix Turkey.

Case Study Video

Awards

Cannes Lions - Shortlist x3

Clio Awards - Silver