NIKE - Arda Turan Speed Challenge
Nike chose 'Training' as the main theme of the 2016 / 2017 football season. To create buzz around the new training products, we created a special event with Barcelona soccer player Arda Turan.
Arda Turan Speed Challenge gave the opportunity to the young generation of soccer players to challenge Arda and show their skills. In the event, 2000 young players performed the drill and competed against Arda Turan's ghost. 2000 unique and shareable videos were generated from the performances.